What you put in your body, on your body, and what you surround yourself with are all reflected in your health.

The name “Aveda” itself comes from “Ayureveda” which is Sanskrit for the science (or knowledge) of life. Ayureveda is an alternative medicine that is native to India and focuses on more holistic approaches to physical and mental well-being.

Care for the mind, body, and spirit has been the heart of Aveda since Horst Rechelbacher founded the company in 1978. Paired with an extraordinary vision to bring beauty professionals products that would be good for themselves, their guests, and the earth, Aveda has set the benchmark for environmental leadership.

Former Aveda President Dominique Conseil once said…

“We believe that your Aveda bottle does not merely contain ‘matter.’ Our ingredients are ‘manufactured’ by plants grown around the world–beings of light that process and store energy in a way we humans can use, attending to all our needs–food, shelter, clothing, and medicine.”

At Phases Salon we strive to emulate that same mindset. As society is becoming faster paced, our hope is that you can enter our salon and let the stress of the day melt away, truly rest, and set your mind at ease.

Aveda Upholds Industry Standard for Transparency in Hair Care

Whether it’s Aveda hair color, styling products, or body care, you can be confident in the plant-to-bottle science behind each formula. You see Aveda in your shower, keep hand relief on your desk at work, and visit your Aveda artist several times a year at your cut/color appointments, so transparency with ingredients is crucial. We know that being a conscious consumer is something that you care about, so we hope to highlight some key points of Aveda’s long-standing history of sustainability, education, and beauty inspiration.

As trends change, the beauty industry has taken various stances on health and wellness practices throughout the years. However, Aveda has set the industry standard and remained consistent in their approach to sustainability for both people and the planet.

In recent years, more and more information has come to light about the ingredients that are in our beauty products, but Aveda has been transparent since the beginning. Organic farming, traceable ingredient sourcing, and partnerships with indigenous/traditional communities around the world are just a few ways that Aveda carries out its mission of environmental and social responsibility. In fact, they were the first beauty company to manufacture with 100% certified wind power.

Aveda has categorized their mission into three main areas

1. For People

Aveda goes to great lengths to ensure the well-being of all people who use their product from start to finish. This involves where their ingredients are sourced, seeking farming methods that eliminate harmful substances, and adding to the life and economy of the community.

2. For the Planet

Through multiple avenues, Aveda pledges to reduce waste and implement practices that restore what they use with ingredients, packaging, and other renewable materials.

3. To Give Back

Our lives revolve around water, but not everyone has access to clean drinking water around the world. Aveda has partnered with Charity: Water since 2018 to raise money and bring safe drinking water to those in need. Since 1999, Aveda has directed over $60 million to protecting and providing clean water.

What are Aveda’s credentials for environmental excellence?

Leaping Bunny Approved

This is the most coveted and rigorous cruelty-free beauty certification available. It’s attained through the Cruelty Free International to end animal experimentation, and Aveda is independently audited every year to ensure ongoing compliance.

Aveda has also been 100% vegan since 2020 and opposed testing on animals from the beginning.

Seed to Bottle

Aveda has 6 distinctive areas of owning environmental responsibility and transparency. Blockchain technology is used to provide traceability within the supply chain and a tamper-proof record from farmer to processor. Aveda is one of the first beauty companies to successfully launch a commercial blockchain pilot program at this scale.

  1. Safe beauty, with carefully traced and sourced ingredients.
  2. Responsible packaging.
  3. Planet-conscious manufacturing.
  4. Provide clean water to people in need globally.
  5. Protect clean water locally.
  6. Produce cruelty free vegan formulas.

B Corp Certified

Shows that a business is meeting high standards of verified performance in accountability, transparency, charitable giving, and supply chain practices. It measures a company’s entire social and environmental impact and involves high social and environmental performance. By measuring these areas of a company, they can use the data to understand where they need to improve and what steps should be taken to get there.

C2C Sustainability Endorsement

Aveda was the first beauty company in the world to receive this endorsement. It’s a global system of scoring brands for their commitment to reducing waste and hazardous chemicals to ensure their products are safe. Evaluates a brand’s use of resources and the reuse of materials, energy efficiency, and social responsibility.

“Starting small can truly have global impact: if each of us makes some changes and encourages others to do the same. If we set a permanent example for our children, and theirs. If we join voices and strengths, on both social and political levels. Living by our conscience, with heart, we can find a way to a more sustainable future-and a more fulfilling today.”


Aveda Hair Color and Education

Aveda hair color is high performance hair color without compromise as it is formulated with pure plant essences drawn from natural sources.

Be sure to take a look at the long list of ingredients they do NOT contain:

  • Artificial chemicals or colors
  • Phthalates
  • Parabens
  • Mineral oil
  • Petrolatum
  • Formaldehyde & donors
  • Paraffin
  • Synthetic fragrance
  • Microcrystalline wax
  • Coal tar
  • Triclosan and triclocarban

What are the Benefits of Aveda hair color versus other brands?

Aveda hair color nourishes the hair with natural plant oils and as you process, so your hair will be refreshed in more than one way. The hair color that you find at the store often contains chemicals that may cause scalp irritation, over-processed hair, or dryness and damage that you want to avoid in the first place. Consulting with an Aveda color specialist will ensure that the right formulas are used for your specific hair goals, all while giving you peace of mind that maintaining the integrity of your hair is top priority.

There is so much creativity with Aveda hair color from different techniques and color opportunities to achieve your dream hair. To read more about the benefits and versatility of Aveda hair color click here.

When you’re ready to achieve your ultimate customized hair color, schedule your consultation with an Aveda color specialist here.

Achieving Balance with Aveda

Your environment interacts deeply with your nervous system. Stress and anxiety feed on external toxins–chemicals, foods, people, and ideas. Peace is disrupted when we allow environmental toxins to take root.

Aveda has been advocating for peace since 1978 with their product ingredients and business practices.

Take a moment. Close your eyes. Take a deep breath: in through your nose and out through your mouth. Again. Now exhale slowly. Watch your breath closely.

Do you feel at peace?

This is mindfulness practice. It’s a ritual that can be repeated multiple times a day, as breath work brings awareness to the present moment and recenters you, telling your nervous system that you are safe. Slow, methodical mindfulness is essential to your inner balance, your peace.

Since we opened our doors, we’ve embraced everything Aveda offers because peace and balance are essential to wellness. And wellness for ourselves, our clients, and our community is our mission.